How It Actually Works

No black box. No magic. Just a straightforward process that gets you quality content without the usual headaches.

01

Tell Us What You Need

Fill out a quick brief: topic, keywords, target audience, any specific angles you want covered. Takes about 5 minutes. Share your brand guidelines if you have them.

What happens here

  • Pick your topic and target keywords
  • Share brand voice guidelines (or we'll figure it out)
  • Set word count and format preferences
  • Drop in any reference material you want us to use
02

AI Creates the First Draft

Our AI does the heavy lifting: researching the topic, building the structure, writing the first pass. It handles the grunt work so humans can focus on making it good.

What happens here

  • Deep research on your topic
  • SEO-friendly structure built in from the start
  • Full draft written to your specifications
  • Proper formatting, headers, the works
03

Human Editors Polish It

Every piece gets reviewed by a real person. They fact-check, fix weird phrasing, match your brand voice, and make sure it reads like something a human wrote.

What happens here

  • Facts and claims verified
  • Brand voice dialed in
  • Grammar, style, and flow polished
  • Quality check before it hits your inbox
04

You Review (and Revise if Needed)

We send you the finished piece. Read it over. If something's off, tell us and we'll fix it. Revisions are unlimited because we'd rather get it right than argue about scope.

What happens here

  • Review in your dashboard
  • Leave comments right on the doc
  • Request as many revisions as you need
  • Approve when you're happy
05

Publish and Watch It Work

Export your content, publish it, and get on with your day. Track how it performs over time and use what you learn to make future content even better.

What happens here

  • Download in whatever format you need
  • CMS integrations available for Scale plans
  • See how your content performs
  • Use the data to plan your next batch

What we write

The content types that move the needle for B2B marketing.

Blog Posts

Long-form articles that rank and actually get read.

1,500-2,500 words

Social Posts

LinkedIn, Twitter, whatever. Written for the platform.

Platform-appropriate

Email Sequences

Nurture campaigns and newsletters that don't feel spammy.

300-500 words each

Landing Pages

Copy that turns visitors into leads.

Whatever it takes

See what the output looks like

Here's an actual sample of the kind of content we produce.

blog-post-sample.md

# Why Your Content Strategy Isn't Working (And What to Do Instead)

January 2024 - 7 min read

You're publishing twice a week. You've got a keyword list. You're doing all the things the marketing blogs tell you to do. But six months in, your traffic graph looks like a flatline EKG.

Here's the uncomfortable truth: most B2B content fails because it's written for search engines, not humans. And Google has gotten scary good at telling the difference.

## The Real Problem: Content That Sounds Like Content

Read your last five blog posts out loud. Do they sound like something a real person would say to a colleague? Or do they sound like... marketing content?

The difference matters. Readers can feel when they're being "marketed to" versus when someone's actually trying to help them solve a problem...

[Continues for 1,800 words...]

Want to see it in action?

Start a free trial. Submit a brief for something you actually need. See what we deliver. Then decide.